Saad & Trad expertise covers almost all car segments and currently has the following representations:

Jaguar exclusive representation since 1950 (oldest in the World)

Bentley exclusive representation since 1961 (oldest in the Middle East)

Lamborghini exclusive representation since 2003

At Saad & Trad we are always eager to invest in newer equipments, facilities and human resources to provide the highest quality of sales and after sales service in accordance with international standards.

Our Story

A thirty year old businessman, Robert Trad first saw a picture of a Jaguar XK 120 on one of his trips. Being a racecar driver himself he fell in love with the car and decided to import the brand to Lebanon. After meeting with Sir William Lyons, Jaguar’s founder, in Conventry Trad obtained in 1950 the rights to distribute the brand in Lebanon becoming the first international Jaguar dealer.

In 1955 together with Ibrahim Saad formed the company Saad & Trad. Their first showroom was opened in Khan Antoun Bey, downtown Beirut. Robert Trad, with a background of international business and affection for cars stemming from the days of car racing, continued to develop the business and Saad & Trad became one of the most respected names in the car industry in Lebanon with a reputation for integrity and quality of their product.

In 1960, the two businessmen imported the first Bentley in Lebanon, adding the Bentley name to Saad & Trad S.A.L, expanding further their market, attracting customers from all over the Middle East to own those exclusives cars. The company by now had already moved their business to Ain el Mreisse district and with names like Jaguar and Bentley, continued to prosper.

The onset of the civil war, however would change that. After eight years of steady business from 1975 to 1983 the war finally took its toll. The situation in Lebanon made it nearly impossible to conduct business on a daily basis as the lives of the Lebanese were always at risk.

The end of the war in the 1990’s saw the business take off again and this was demonstrated with the addition of Automobili Lamborghini in 2003 to the Company name. Adding the Italian supercar manufacturer to the group was a reward for their hard work and dedicated commitment to the products and their customers.

Today the company is proud to be the oldest internationally appointed dealer for Jaguar. With its commitment to its brands and to its customers Saad & Trad acquired a strong and respected market presence that allowed continued growth.

Code Of Conduct & Guiding Principles

At Saad & Trad, we are committed to conducting business ethically, responsibly, and in compliance with all applicable laws and regulations. This Code of Conduct and Guiding Principles outlines the values, principles, and guidelines that all employees are expected to follow to ensure a culture of integrity, professionalism, and excellence.

Guiding Principles

  1. Integrity: We are committed to acting honestly, ethically, and responsibly in all aspects of our business.
  2. Customer Focus: Our customers are at the heart of everything we do, and we strive to provide exceptional service and exceed their expectations.
  3. Teamwork: We work together, supporting and respecting one another, to achieve our common goals and create a positive work environment.
  4. Innovation: We embrace change and are always looking for ways to improve and grow our business.
  5. Accountability: We take responsibility for our actions and decisions, and we hold ourselves and each other accountable for the results we achieve.
  6. Excellence: We are dedicated to achieving the highest standards of quality and performance in all aspects of our business.

Code of Conduct

  1. Compliance with Laws and Regulations: Employees must comply with all applicable laws, regulations, and industry standards. This includes, but is not limited to, anti-corruption, anti-bribery, data protection, and environmental regulations.
  2. Respect and Fair Treatment: We are committed to treating all employees, customers, and business partners with respect, fairness, and dignity, regardless of their background or circumstances.
  3. Confidentiality and Privacy: Employees must protect the confidentiality and privacy of company information and the personal data of our customers and employees.
  4. Workplace Health and Safety: We are dedicated to maintaining a safe and healthy working environment for our employees and customers. All employees must follow safety procedures and report any unsafe conditions or incidents.
  5. Environmental Responsibility: Our dealership is committed to minimizing our environmental impact through responsible business practices and compliance with environmental regulations.
  6. Reporting Concerns and Violations: Employees are encouraged to report any concerns or potential violations of this Code of Conduct and Guiding Principles to their supervisor, HR, or a designated compliance officer without fear of retaliation.
  7. Enforcement and Disciplinary Actions: Violations of this Code of Conduct and Guiding Principles may result in disciplinary action, up to and including termination of employment.